The Diamond changeover

After ten years of data collection and reporting with Silvermouse, Diamond is evolving.

From 8 August, you will no longer be able to take part in Diamond via Silvermouse. If you're wondering what happens between Diamond via Silvermouse closing and the launch of the new Diamond on 30 September, we've answered the most common ones below.

Why is there a gap between 8 August and 30 September?

We're replacing the existing Diamond system with a completely new platform. This short changeover period allows us to retire Diamond via Silvermouse and prepare for the new Diamond launch.

Will the changeover affect Diamond reporting?

The transition period means no new Diamond data will be collected between 8 August and 30 September. Every survey completed contributes to our understanding of the television industry, so we have kept this pause as short as possible while we move to the new Diamond. The reports and insights already produced through Diamond remain available, and data collection will resume when the new Diamond launches on 30 September.

When will the new version of Diamond be available to use?

The new and improved Diamond will go live on 30 September 2026, meaning that's when the system will start collecting real data.

However, training sessions and materials will be available in advance. You can sign up to learn more here.

Once the new version of Diamond is launched will I still be using Silvermouse?

Yes – if your commissioning broadcaster requires any non-Diamond post-production paperwork via Silvermouse, you will continue to use Silvermouse for that paperwork. If you have any questions, please get in touch with your broadcaster contact.

When will I start using the new Diamond for new commissions?

You will start using the new version of Diamond for any Diamond-eligible project that is commissioned in September and beyond. This refers to the formal greenlight date of a full project, rather than development contracts.

How do I handle shows that are already in Silvermouse that have a lifecycle beyond the changeover, or that begin during the changeover?

Your commissioning broadcaster contact will be able to offer guidance in this area - please get in touch with them with any questions.

What training will be available to me to ensure a clear and smooth changeover?

We are rolling out a suite of webinars, videos and how-to guides made available in the lead up to and after launch.

Who should I contact if I have questions about the changeover?

For questions about your productions and how to meet your broadcaster's Diamond requirements, please get in touch with your broadcaster contact directly.

For questions about training, please contact us at enquiries@creativediversitynetwork.com.

What will happen to my data? Do I have to do the survey again?

Any previously shared data will be deleted. You will be able to fill in a new Diamond survey from 30 September. It takes about five minutes to take part. Once you’ve completed a survey, you will receive a code that you can share with future projects. This means that you won’t be asked to fill it in again and again. If you take part in a project commissioned by one of our members from 30 September onwards, you will receive an invitation to complete the new Diamond survey.

Why can't my existing Diamond survey data be transferred?

The new Diamond has been redesigned from the ground up, including new privacy protections and a refreshed survey. Existing survey responses cannot be transferred, so everyone will start fresh when the new system launches. However, the industry insights generated from that data remain available through historical reporting and research. While individual responses will be deleted, the picture built from years of people taking part will continue to inform industry action.

How do I find out more about Diamond? How will the changeover affect me?

Each broadcaster has a representative for operations and tech, data collection, analysis and reporting, and data ethics and legal considerations, as well as a Creative Diversity Network board member. For more information on the new tool and how the change will affect you, please contact them directly.

What training will be available to me to ensure a clear and smooth changeover?

We are rolling out a suite of videos and how-to guides made available in the lead up to and after launch. Tailored webinars will be arranged by your organisation's operational lead for Diamond.

Who can I contact for more information?

For any other questions, please get in touch at enquiries@creativediversitynetwork.com

Want training ahead of launch? Sign up for a webinar here.

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The Diamond changeover

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