Your impact

Find out how the information you share helps make a difference across the industry

FAQs

Credible data. Clearer picture. Fairer industry.

The UK television industry is made up of hundreds of thousands of people working across different roles, regions, experiences and backgrounds.

To support the industry effectively, we need to understand who is working in it, who is getting opportunities, and where barriers exist. Without that information, it is difficult to know exactly what support is needed, or whether efforts to improve inclusion are making a difference.

Diamond exists to fill that gap.

By bringing together information from across the industry, Diamond provides a shared picture of the television workforce. It helps us understand who makes television in the UK, how experiences vary, and how the sector is evolving.

Because the data comes from people working in television, it provides evidence based on real experiences rather than assumptions.

Bectu on Diamond at 5

“The latest data lays bare
systemic failings..."

Turning evidence
into action

Diamond's insights help broadcasters, industry bodies and the companies that create television make better-informed decisions about how to support cast and crew.

The data can help shape

More inclusive strategies, including those of our member broadcasters.
Skills and development programmes, such as the Commissioner's Programme.
Funding and investment decisions, like BBC's Creative Diversity Commitment and ITV's Diversity Commissioning Spend.
Industry initiatives and interventions, such as the TV Access Project.
Research and advocacy, including the Doubling Disability campaign.
Efforts to improve opportunities and working conditions, led by unions, guilds and associations.

By tracking trends over time, Diamond also helps us understand whether those actions are creating meaningful and lasting change.

BBC

“Diamond helps the industry
work to common goals"

A shared industry effort

Diamond works because people across the industry take part.

Every survey completed contributes to a more complete picture of television in the UK. The more people who take part, the better we can understand the industry's strengths and challenges.

Together, that evidence helps create an industry that is fairer, more inclusive and better equipped to support the people who make television.

Joint statement for Broadcast issued by CDN on behalf of the
BBC, Channel 4, ITV, Lumo TV, Paramount, S4C, Sky, UKTV, Warner Bros. Discovery, BAFTA, Pact, and ScreenSkills

"We stand firm in our belief that a truly inclusive and representative television industry is not just a moral imperative - it remains essential for creativity, innovation, and long-term success to ensure we attract and retain the best talent for our industry."

Case study
ITV

ITV’s data-driven Diversity, Equity & Inclusion strategy directly leverages Diamond data to identify specific areas of industry underrepresentation and target investment where it is needed most.

Diversity Commissioning Spend

Diamond data highlighted that People of Colour (POC) and Deaf, Disabled, and Neurodivergent (DDN) people are particularly underrepresented in the industry and off-screen at ITV. To drive meaningful racial and disability equity, ITV established the Diversity Commissioning Spend (originally launched as the Diversity Commissioning Fund) to ring-fence existing content spend specifically for these groups. Off-screen contributions are monitored directly via Diamond to measure the impact of these interventions.

First round results

During its initial three-year run, the DCS invested £83.3 million across 43 commissions, with £64.1 million invested across 13 diverse-led production companies, doubling average spend with diverse-led companies compared to 2021.
Off-screen diversity measured via Diamond showed that DCS shows had significantly higher representation compared to standard ITV programming: DDN off-screen contributions were 63% higher, and off-screen contributions from People of Colour (overall and in key creative roles) were more than twice as high.
Our DCS shows inspired real social change, including a surge in people looking to learn British Sign Language after John & Joe Bishop: Life After Deaf. DCS shows also reached new diverse audiences – 9 in 10 shows delivered either a higher proportion of People Of Colour or Disabled viewers than other ITV shows and 4 in 10 a higher proportion of both.

Following the success of the first round, ITV committed a further £80 million to the Diversity Commissioning Spend spanning 2025–27.

Diversity Development Fund

Running alongside the main Diversity Commissioning Spend, the Diversity Development Fund (DDF) was established as a dedicated investment to nurture talent pipelines and support underrepresented creatives – specifically People of Colour and Deaf, Disabled, and Neurodivergent creatives – in response to Diamond data.

ITV doubled its investment in the DDF from the first round (2022-24) to £1 million split across 2025–27.
In 2025, ITV invested £389,000 through the DDF, supporting key talent pipelines, accessibility on major shows (such as The Assembly), and targeted industry initiatives.
The scope of the fund expanded to allow flexible interventions, including making production sets more accessible and funding bespoke underrepresented talent initiatives.